HSBC Navigator surveyed over 1,000 businesses in five of the largest ASEAN markets (Singapore, Malaysia, Thailand, Indonesia and Vietnam), giving unique insight into what businesses in this region are thinking.
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- 86% of ASEAN firms are positive about their company’s prospects in foreign trade – more than any other trade bloc and higher than global average of 77%.
- 75% of ASEAN businesses believe that governments are becoming more protectionist in their key export markets – the highest reported of all trade blocs and much greater than the global average of 63%
- 37% of ASEAN firms are focused on increasing the use of digital and technology within their business (versus 28% globally)
Key findings from the ASEAN report
Companies prepare for the digital age
How your business can respond
- Are you increasing capacity to accommodate a potential ramp-up in demand as part of any supply chain diversion resulting from international trade tensions?
- Is your business enhancing its digital capabilities to remain competitive and meet customer expectations?
- Have you considered using data from connected devices, machines and other assets to manage your supply chain in real time?
86% of ASEAN firms are positive about their company’s prospects in foreign trade
Businesses operating in ASEAN markets are overwhelmingly bullish of their commercial prospects and also expect protectionist policies to rise.
This seems counter-intuitive and certainly raises the question of whether they are underestimating the trade risks that come with rising protectionism or are shrewdly seeing opportunity from any trade disruption.
Either way, supply chain diversion is coming ASEAN’s way and business needs to be ready.
HSBC Singapore CEO, Tony Cripps
HSBC's Navigator surveyed 8,650 business decision-makers in 34 markets. Research by Kantar TNS for HSBC August / September 2018