The recruiter found that a company’s mission was second only to flexible working, sick pay and location in terms of priorities among job hunters. This was closely followed by health insurance benefits, and a company’s approach to both diversity and the environment.
These ESG credentials were rated even more highly by workers in the tech industry than available childcare support, social events, or office facilities. Futureheads’ Managing Director Nathan Callaghan concludes: “It's never been more important for businesses to develop a strong employer brand in order to attract and retain the very best talent.”
It’s a point that’s echoed in Getting to Net Zero, a study sponsored by HSBC and carried out by the Economist Intelligence Unit.4 The report quotes Joachim Schleich, professor of energy economics and head of the energy management research team at France’s Grenoble Ecole de Management. Professor Schleich recognises that business school students today hold different views and values to previous generations. “Students don’t want to work in a company that has a high carbon footprint,” he says. “They are increasingly interested in classes that cover sustainability issues or carbon management.”
Transparency is key
More than nine in 10 businesses (96%) in our survey saw the workforce as having important role to play in improving their overall sustainability credentials. Offering tangible evidence that your company is committed to ‘building back better’ will help recruit the right talent to achieve this.
- Clearly articulate your company’s purpose on your website
- Provide proof points for your commitment to sustainability, eg progress towards the UN’s sustainable development goals (SDGs)
- Highlight your company’s ESG record and sustainability training/learning opportunities in recruitment ads
HSBC Navigator: The Future of Work
The Navigator: Future of Work survey was conducted by FTI Consulting on behalf of HSBC. Research was conducted online from 3rd to 8th August 2021 with 2,130 respondents who are involved in or influence strategic direction for their company in 10 markets: UK, USA, UAE, India, Hong Kong, Singapore, China, Mexico, Australia and Germany.