Whatever stage of growth your business is at, finding the investment required to take it to the next level can be challenging. This is particularly true if you’re just starting out or don’t have an established network behind you to help you through the process.
Pocket Sun is Co-Founder and Managing Partner of SoGal Ventures, the world’s first women-led venture capital firm investing in women and diverse entrepreneurs in North America and Asia. Having made it her ambition to start a fund at the age of just 24, Pocket quickly came to realise how difficult it could be to raise capital without much business experience.
“It seemed like mission impossible because who would trust a 24 year old to invest millions and millions of dollars?” she says.
Without the resources to do things in a big way, Pocket took baby steps, starting with a high tea event for female entrepreneurship students. Over the next few months, she organised more events, slowly building a network of like-minded women from the grassroot level. In 2015 Pocket founded SoGal Ventures and it’s sister ogranisation, SoGal Foundation, with cofounder Elizabeth Galbut. SoGal Ventures focuses on funding early-stage diverse founding teams. The SoGal Foundation is a social platform of more than 100,000 members that provides educational programming, offers funding opportunities, trains investors, and promotes founder wellness.