The exciting, collaborative and supportive culture of a start-up is one that most entrepreneurs will be familiar with, but this can be challenging to hold onto as the business grows or diversifies.
Sahar believes what makes start-up culture different from corporate culture is the special connection start-up employees have with the business they work in and the customers they serve. This, in turn, can foster greater creativity, resourcefulness and problem-solving ability among staff, which can create more success and, as a result, feed back into the culture.
For businesses going through transitions, however, it is never too late to re-evaluate your company culture – and make changes if necessary.
“Culture is not something set in stone about your company,” says Sahar. “Culture is the sum total of individual behaviors, and it’s not static. How you behave everyday sets the tone for what your culture is and, as a leader, you set the tone.
“If you change the way you behave, if you change your focus back towards the customer, by definition, almost by osmosis, everyone will be faced towards the customer because they see that as a priority of the business. So, culture is something that changes every day. It’s hugely important, and it’s the tiny stuff that makes a difference with culture.”