Why businesses can find their next growth market in ASEAN
Ambitious businesses looking to expand in Southeast Asia will find the region offers strong regional connectivity and compelling opportunities across a range of industries.

Growth across borders can be exciting and demanding. Whether you’re entering ASEAN for the first time or expanding across multiple markets, the region offers opportunities to diversify supply chains, strengthen operations and reach new customers.
HSBC connects your China headquarters with Mandarin-speaking specialists and banking capabilities across ASEAN. We support you from market entry through to building a multi-market footprint.
With over 160 years in mainland China, HSBC is one of the largest investors among international financial institutions in the market, with capabilities across banking, insurance, fund management, securities and financial technology.
HSBC Bank (China) Company Limited, HSBC Group’s flagship entity in mainland China, has branches and sub-branches in over 40 cities, giving us the largest service network and the widest geographical reach of any foreign bank in the market.
Our knowledge of mainland China combined with our international network, helps us support clients with a broad range of financial and banking services, from International Wealth and Premier Banking to Corporate and Institutional Banking.
ASEAN’s appeal is underpinned by abundant natural resources, a young and growing workforce, and rising consumer spending. Together, these strengths are making the region an increasingly preferred destination and a powerful economic accelerator.
For China headquartered businesses with ASEAN ambitions, the opportunity is clear, but execution can be complex. ASEAN is not one market. Regulations, banking processes, currencies and business practices vary across countries. These differences matter when you are setting up entities, moving money and managing risk as you grow.
HSBC brings together on the ground expertise across ASEAN to help you establish operations smoothly, improve visibility and treasury control as your regional footprint evolves.

HSBC partnered with Mixue Bingcheng to deliver a comprehensive set of treasury management services, helping optimise overseas business processes as the company expands across multiple ASEAN markets and navigates a multi-currency, multi-language and multi-regulatory landscape.

Through its new global treasury centre in Singapore, PowerChina is redefining treasury management to support group treasury activities for close to 780 entities in 130 countries. The treasury solution earned PowerChina a highly commended recognition at the Treasury Today Adam Smith Awards Asia 2025 in the Best Risk Management Solution category.

HSBC supported Guangdong Haid Group, a leading agricultural enterprise in Mainland China, with its entry into Vietnam and subsequent expansion into other Southeast Asian markets through supply chain finance solutions and local market expertise.

With over 140 years in Indonesia and the reach of our global network, HSBC supported PT SGMW Motor Indonesia as it established its presence in the market. Working closely through our Global Relationship Managers, we helped the business understand local regulatory requirements and navigate the business landscape.

We’re your dedicated partner, delivering a consistent banking experience worldwide, with solutions tailored to the unique needs of your business.
As your business scales in this region, HSBC can connect you with the local expertise and capabilities you need across the region.
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