Growing a business beyond borders is no easy task. Just ask Patrick Reid, CEO of Imagination.
Navigator is designed to help you leverage an ever changing business landscape. Similarly, we’ve been supporting Patrick and Imagination, navigate a period of transformation and change. “What excites me most about the future,” Patrick says, “is there are no limits to how good this can get. We don’t necessarily want to be the biggest, but we want to be the best.”
Patrick knows all too well, the challenges faced by a business growing from humble beginnings to expanding into new markets. According to him, “New clients had different expectations and priorities and new staff had to be immersed in the Imagination culture. There were regulatory challenges, time differences, business nuances. They all added up."