Brazil

HSBC Navigator provides comprehensive insight into the now, next and how for business, representing the views of over 9,100 business decision-makers across 35 markets. This report gives an understanding of how businesses like yours can continue to grow now and in the future.

Reform and liberalisation power economic comeback
After a sluggish first quarter, economic momentum has picked up in Brazil as industrial production and consumer confidence strengthens1. The government’s privatisation programme has surpassed revenue targets2 and pension reform is on track though public spending is being reined in3. Exports have been hit by low demand in neighbouring Argentina. However, lower interest rates, lower inflation and domestic demand are driving economic recovery4.

State of play

Carnival mood as Brazil shows its flair for trade growth
Firms in Brazil are extremely bullish about the prospects for business and international trade growth. Almost nine out of 10 companies expect to grow in the next year while 39%, nearly twice the global average, are high-growth firms, expecting to grow by 15% or more.

This optimism carries into the long term with more than half of companies forecasting strong growth, again twice the rate of the world average. Almost three-quarters of businesses have become more positive in the last 12 months.

Nearly half of Brazil’s businesses expect this turbo-charged growth to be driven by entering new markets while more than two in five believe that investment in new technologies is vital.

39 %

nearly twice the global average, are high-growth firms, expecting to grow by 15% or more

How businesses are feeling about growth over the next year

Expect sales to grow
91%
Expect sales to grow by 15% or more
39%
Expect sales to grow between 6-14%
37%
Expect sales to grow by 5% or less
14%
Expect sales to shrink
8%

What you need to know

  1. 1

    83% of companies expect to substantially change their business within five years, compared to just half globally.

  2. 2

    91% of companies have become more positive about international trade prospects in the next two years.

  3. 3

    More than nine in 10 see international trade as a positive force for improving efficiency, driving innovation, and creating new opportunities.

What your business can do

  • Invest in innovation to protect your company from external threats and market decline. 35% of Brazilian businesses are taking this approach compared to a quarter of global companies.
  • Make changes to your supply chain to reduce costs and increase speed to market. More than two in five Brazilian businesses are actively pursuing this strategy.